Name: Lordholani

Growing up, what drew you to hip hop? Where there any artists or aspects of the scene which inspired you? 
Hip hop has no boundaries; it is what you make it and that’s what I like about it because there are no rules to the artistry. I felt isolated when I first started making music because there was no local scene practising the new wave. The last two years have been inspiring to see the talent that Australia is producing.

How have you seen the hip hop genre / community change over the years? 
Yeah in a major way. Artists brought up through the internet with different influences are not afraid to put out music which sounds different to what people expect from Australian hip hop.

To you, what defines Australian hip hop? 
Undiscovered.

What do you think lays in the future for our local scene? 
Representation on an international level, recognition from locals that there is actually a popping underground scene ready to pop.

Is there anything in particular that you and your music seek to achieve? 
My music is my perception of the world and how I see things, from personal relationships with my friends, women and the untold stories we go through. I want to tell the stories that go on behind the scenes.

How did you come to submit your track to the WVS Next Gen Competition, and what was your thought process while waiting for the results? 
Funny question. I made Self Doubt the day before the competition opened and my boy messaged me to submit a track. I actually didn’t have a complete song to send in apart from the one that I submitted. I probably spent the whole day making that song from start to finish. I wasn’t sure if I would get picked, but when Mat said the oldest person is 23 I laughed and called my homie and we both thought I got picked from then on.

Tell us a little about the track you submitted: 
I sing 90% of the time, but I was mixing music for about two weeks not having made music in that time and I get frustrated when I don’t create. So Self Doubt was a placeholder name because I doubted myself at that point to make something good, and it turned out to be something special. I have a beat breakdown video on my facebook profile of it (cheap plug).

How did you feel when you were announced as one of the winners out of 120 entrants?! 
Man it was a nice feeling to get a little bit of recognition for my work. I had all my homies link up when they announced it and we all celebrated with a few drinks that night, it was a memorable moment.

What are you most looking forward to at the WVS Next Gen Showcase? 
Linking up with all these dope artists and seeing them perform live, knowing that they got the same passion and drive to pursue music.

How do you see independent hip hop labels like WVS making a difference in the Aussie hip hop community? 
Independent labels make a big difference as they can give small artists a platform to show their music off to a bigger audience through the business side of things, which leaves the artist to just focus on what really matters which is the MUSIC. For instance, this competition has helped me get a bit of clout for my music career for which I am thankful for.

Which other up and coming hip hop artists do you think should be on everyone’s radar? 
Look out for other Bay City artists Manny Lado, Yung Juiceboxx and Socialblight. I feel like there’s something special brewing down here.

Tell us about what you’ll be doing next! 
Releasing more music that feels good to me, and the rest is top secret.

Head along to WVS‘ first annual NEXT GEN Live Showcase, featuring 11 of the best up and coming hip hop artists from around Australia.

25 Jan, The Evelyn Hotel, Fitzroy. 

Tickets are FREE! For more information, or to RSVP, click HERE.

LINE-UP:
Jessica Jade
Elijah Yo
Mike Wang
Kid Pharoah
iiiConic
Jose Halftime
Figuero Jones
Kirkkland
Devarn
Lordholani
Vic August

Plust special guests:
Hvncoq
Kwasi x HFNR
Sophiegrophy