Artist Name: Jose Halftime
Growing up, what drew you to hip hop? Where there any artists or aspects of the scene which inspired you?
The sound and culture first ran into hip hop through graffiti which I delved into in early high school, and hip hop was the soundtrack behind the art. One of the first artists to inspire me to start rapping would have to be either Nas or Guru.
How have you seen the hip hop genre / community change over the years?
I’ve seen it branch off to a wider audience which can be considered as a bad or good thing, but I think it outweighs the bad.
To you, what defines Australian hip hop?
Anything goes – Australia hasn’t made its mark globally yet so the world doesn’t know what to expect, so the sound is still yet to be shaped.
What do you think lays in the future for our local scene?
Only expansion with the number of new artists teeming in the shadows.
Is there anything in particular that you and your music seek to achieve?
To deliver a sound that is identifiable when you hear it, a sound that contrasts against other songs.
How did you come to submit your track to the WVS Next Gen Competition, and what was your thought process while waiting for the results?
I saw the promotion advertised so I automatically submitted the song I thought was suited the best. Thought process stays optimistic regardless of whether my song was picked or not.
Tell us a little about the track you submitted:
The song was about amassing wealth and living in the hills high roller status. Cliche topic, but I think it all comes down to it’s not what you say it’s how you say it. A good artist could make a song about eating cereal and make it sound dope.
How did you feel when you were announced as one of the winners out of 120 entrants?!
Take it in the stride as a blessing and prepare the best I can to let the audience know why I was picked.
What are you most looking forward to at the WVS Next Gen Showcase?
Meeting the other artists, possible networking and exloring Melbourne for the first time.
How do you see independent hip hop labels like WVS making a difference in the Aussie hip hop community?
I see it as a well in the desert. Aus lacks platforms that scout for new artists that remain otherwise unheard. It is possible to be heard on your own but we could all use a stepladder to ease the process. This is also plan of mine to cultivate my own platform for up’n’comers.
Which other up and coming hip hop artists do you think should be on everyone’s radar?
A group called Otiuh from Perth are creating a distinct sound of their own I haven’t heard yet, so check them out if you’re looking for something new.
Tell us about what you’ll be doing next!
50% complete on the next project which I can’t wait for everyone to hear. More videos this year and a handful of collabs, no doubt it should be an interesting period.
Head along to WVS‘ first annual NEXT GEN Live Showcase, featuring 11 of the best up and coming hip hop artists from around Australia.
25 Jan, The Evelyn Hotel, Fitzroy.
Tickets are FREE! For more information, or to RSVP, click HERE.
Plust special guests:
Kwasi x HFNR